White Rabbit: An Augmented reality advertismnet designed to interacte with Sea Baby and the Big White Rabbit
2009 China Candy Culture Festival was held on October 22-25 in Shanghai’s Exhibition Center. Augmented reality technology was applied to create a virtual interaction between the Sea Baby and the Big White Rabbit, which had successfully attracted numerous visitors, boosted purchasing power and delivered brand image.
- Time: April, 2011
- Place: Shanghai, China
- Client: Shanghai Guan Sheng Yuan Food, Ltd.
- Software: Maya, Adobe Director, Photoshop
- All : Fangyu Yang
- Company : Techartgroup