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White Rabbit

White Rabbit: An Augmented reality advertismnet designed to interacte with Sea Baby and the Big White Rabbit

DESCRIPTION

2009 China Candy Culture Festival was held on October 22-25 in Shanghai’s Exhibition Center. Augmented reality technology was applied to create a virtual interaction between the Sea Baby and the Big White Rabbit, which had successfully attracted numerous visitors, boosted purchasing power and delivered brand image.

INFO

  • Time: April, 2011
  • Place: Shanghai, China
  • Client: Shanghai Guan Sheng Yuan Food, Ltd. 
  • Software: Maya, Adobe Director, Photoshop

CREDIT

  • All : Fangyu Yang
  • Company : Techartgroup